We offer three options for MBA applicants, and they build
on each other. The first option is the most important. In
it, you write a very long document for me and I use it to define your strategy. In a written report, I'll tell you how best to position your candidacy and why that particular approach might be advantageous. (In other words, how an admissions officer might view your candidacy.) I'll also explain which post-MBA goals will appeal to admissions officers, given your history, and whether your current ideas
are good or bad.
In addition to my written report, we often talk on the phone
and I sometimes post hidden videos on YouTube explaining
the dimensions of your candidacy. (They're private and
can't be found without the exact URL.) You then use my input
to write your essays and position your candidacy. I
purposely keep this option as inexpensive as possible so I
can at least get my students on the right track with their
Our second option builds on the first. Once we've examined your background and laid out your strategy,
we can work together on everything you submit to your first
school, which is often HBS because of the school's early
deadline. This means I work on every document you submit,
editing, rewriting and suggesting content. I'm an obnoxious
perfectionist, especially when writing, so expect lots of
refining from me, and sometimes many drafts until the
content is right.
Our third option builds on the second. In it, we work
together on every document you submit to every school, and I
recommend that you apply to six or seven schools. The
competition is too tough to apply to fewer. And, frankly,
once you've applied to three or four, you'll find that
subsequent schools are much easier — in part because you're
able to reuse much of the content we've developed, making
adjustments to fit different essay questions.
Note: Everyone starts with Option 1,
and occasionally we run into a writer who is good enough to stop there. A gifted writer can handle the essays alone and needs only the strategic insight into his candidacy that Option 1 provides. I've worked with a few professional journalists
applying to B-school, and they were perfectly capable of
crafting compelling stories. What they needed from me was insight into how their candidacies would be perceived and guidance on what to write about.
For them, there was no need to go beyond Option 1.
welcome to do the same if you believe that you can write
effectively. Our options allow you to choose as much or as
little help as you need. And our pricing encourages it. The
pricing for each option includes the cost of the option
below it. In other words, each option lists its total cost,
not its incremental cost. Once you've completed Option 1, you can apply it's cost to Option 2
should you choose to move on. And the same goes for Option