MBA Applicant™


When you were in grammar school, we were pioneering MBA admissions consulting as a professional service. That first year, every applicant I worked with was admitted to a top-tier program, making clear how valuable strategic advice, effective storytelling and professional editing can be in the admissions process.

Over the years, we haven't changed. We're still the same small group of professional writers and editors who began working with applicants when the GMAT was in pencil-and-paper format and the average score at Harvard was 650.

We met while teaching the GMAT exam for a national test-prep company. That's why we know the MBA admissions process (and the GMAT) so well.

With all that experience comes a depth of understanding that allows us to be unusually effective. I like to say that over the years, I've been admitted to every top-tier business school on the planet 30 times, and each time I was a different applicant with different strengths and weaknesses. That experience is extremely valuable now as I guide students into Harvard, Stanford, Wharton and every other top business school.

We've stayed true to our values and remained a small shop that produces the highest quality applications. That won't change. We also continue to work as writers and editors outside of the MBA world. Perhaps most importantly, we're dedicated to our various outside programs that work with inner-city teens to ensure that they have the same educational opportunities that you and I have had.


Develop an admissions strategy, craft essays that emphasize your advantages, guide you throughout the admissions process.
We put MBA applicants into the world's best business schools, a process that starts with strategy. The most important thing we do is determine how your background fits the needs of your target schools and then craft applications that convince admissions officers that you can help them achieve their goals.

Most MBA applicants believe that they're the customer in the business school sales transaction, when in truth, they're the product. Elite MBA programs have a host of stakeholders they need to satisfy, and they do so in part through targeted class selection. That sometimes confuses applicants. They wonder why schools accept candidates with lower GMAT scores and why the competition seem to be tougher for applicants from specific industries or geographic regions. And they're confused about why stating the wrong post-MBA career goal can result in an automatic rejection.

It seems random, but in truth, the candidate selection process makes perfect sense if you understand the incentives of the admissions officers. It comes down to how each applicant can help the school achieve its goals. Once you understand that process, you'll become a much more successful candidate. In short, getting admitted to a top-tier business school is less about what the school can do for you and more about what you can do for the school and its ultimate customer — corporate America

Translating your experience into a viable product is how we create compelling MBA applicants.


Define your strategy, work with you throughout your first application or work with you on everything you submit to every school.
We offer three options for MBA applicants, and they build on each other. The first option is the most important. In it, you write a very long document for me and I use it to define your strategy. In a written report, I'll tell you how best to position your candidacy and why that particular approach might be advantageous. (In other words, how an admissions officer might view your candidacy.) I'll also explain which post-MBA goals will appeal to admissions officers, given your history, and whether your current ideas are good or bad. In addition to my written report, we often talk on the phone and I sometimes post hidden videos on YouTube explaining the dimensions of your candidacy. (They're private and can't be found without the exact URL.) You then use my input to write your essays and position your candidacy. I purposely keep this option as inexpensive as possible so I can at least get my students on the right track with their applications.

Our second option builds on the first. Once we've examined your background and laid out your strategy, we can work together on everything you submit to your first school, which is often HBS because of the school's early deadline. This means I work on every document you submit, editing, rewriting and suggesting content. I'm an obnoxious perfectionist, especially when writing, so expect lots of refining from me, and sometimes many drafts until the content is right.

Our third option builds on the second. In it, we work together on every document you submit to every school, and I recommend that you apply to six or seven schools. The competition is too tough to apply to fewer. And, frankly, once you've applied to three or four, you'll find that subsequent schools are much easier — in part because you're able to reuse much of the content we've developed, making adjustments to fit different essay questions.

Note: Everyone starts with Option 1, and occasionally we run into a writer who is good enough to stop there. A gifted writer can handle the essays alone and needs only the strategic insight into his candidacy that Option 1 provides. I've worked with a few professional journalists applying to B-school, and they were perfectly capable of crafting compelling stories. What they needed from me was insight into how their candidacies would be perceived and guidance on what to write about. For them, there was no need to go beyond Option 1.

You're welcome to do the same if you believe that you can write effectively. Our options allow you to choose as much or as little help as you need. And our pricing encourages it. The pricing for each option includes the cost of the option below it. In other words, each option lists its total cost, not its incremental cost. Once you've completed Option 1, you can apply it's cost to Option 2 should you choose to move on. And the same goes for Option 3.

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Contact Me.

Email me directly if you have questions or if you'd like to get started with Option 1.